WINE: EU-CHINA, WILL START PROTECTION MEASURES FOR PROSECCO DOP

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"Even the Prosecco Doc joined the proteced wine list, thanks to the intervention of the Government during the negotiations for the defense of our European geographical indications in the China Republic".

Thus says the Alliance of Cooperatives Agri, calling it "a major achievement", following recognition of protection obtained from the superior DOCG Prosecco di Conegliano Valdobbiadene.

“This sort of protection for both geographical indications progressive wine prosecco within four years after the entry into force of the agreement - explains Giorgio Mercuri, president of the Alliance of Cooperatives food and agriculture - will help deter counterfeiters of both products. The agreement negotiations between the European Commission and the Chinese government has reached the round n. 9 of negotiations, and the text with the characteristics of the protections offered is now well defined. We hope - concluded Mercuri - that support for our own excellence, in one of the foreign markets where we are experiencing more cases of counterfeiting and unfair competition, is the first step of a renewed government action to defend the country's system, with a view collaboration between institutions and Italian manufacturers.”